We believe that genius lies within everyone - it only needs to be revealed.

who we are

A passionate team driven to deliver more human-centric ideas for organizations. The clay street project is an innovation capability that leverages P&G's greatest assets – it's people.

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our approach

As practitioners of innovation, we learn through doing. Through our 11 years of work with P&G teams and organizations we have created and evolved models that anchor our approach.

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experiences we create

We create experiences that shift thinking, discover deep human insights, create holistic solutions and build team capability.

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The clay street project is an innovation capability that strives to reveal the genius of P&G people to deliver more human-centric ideas and organizations.

who we are

our people

We are a multi-functional ensemble of facilitators trained in human development and the creative process. We provide immersive experiences for teams, build leadership and organizational capability and inspire individuals to develop the behaviors that unleash their potential.

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our mission & our beliefs

Our mission and beliefs are the foundation of everything we do.

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our daily habits

We've learned several lessons repeatedly over time about how to help teams be different, see differently and solve differently.

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our approach

creative process

All practitioners of innovation have a process, and we're no different. 

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elements of innovation

We've learned that innovation is the by-product of 3 elements: work that is based on deep human insight, teams that are purpose-driven, connected and systems that provide relevance.

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sessions to ecosystems

As we have moved outside the walls of clay street sessions into working in the business, we have expanded our view to creating the conditions for innovation in multiple contexts.

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experiences we create

for teams

Our sessions enable teams to learn how to connect and create together while they deliver an integrated vision for the business grounded in deep human insights, strategic thinking and learning needs.

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for leaders

Leaders create the conditions for teams to thrive – what is needed for innovation often differs from typical business needs.

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for organizations

Integrating your lens and activities across the innovation ecosystem can transform your culture.

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