THE CREATIVE PROCESS
We do not solve team's challenges or dictate how the team will work. Instead we practice the art of emergence – providing the form and support to keep teams courageous yet on track to deliver their business goals. This approach ensures the team retains the knowledge, passion and agility to move their work forward long after they leave clay street.
The map we use to guide our teams is grounded in both human/team development and the stages of creativity. Fully immersing in the world of our consumer, the needs of the business and the technology to enable innovative solutions is baseline for any "session." Our focus is to also introduce the necessary behaviors and mindsets in the individuals and team to move their work forward into a deliverable that leverages all team members' collective genius. Teams therefore learn the behaviors of connected, creative teams in the context of delivering their results.